Latest social media statistics 2015 here’s the news ….A new report from SocialMediaNews.com.au for May 2015 shows that the world of Facebook is in a steady state with no new growth – while Instagram goes ahead in strides. If you hang around any young people you will see they spend a lot of time now with Instagram. Here is the report in full below.
Social Media Statistics Australia – May 2015
1. Facebook – 14,000,000 users (steady)
2. YouTube – 13,750,000 UAVs
3. WordPress.com – 5,800,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,500,000
6. LinkedIn – 3,550,000
7. Blogspot – 2,800,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. WhatsApp – 2,400,000 Active Australian Users (see calculation)
10. TripAdvisor – 2,100,000
11. Tinder – 1,500,000 Australian users (my estimation)
12. Yelp – 1,500,000
13. Snapchat – 1,070,000 Active Australian Users (see calculation).
14. Flickr – 660,000
15. Pinterest – 330,000
16. Reddit – 150,000
17. MySpace – 105,000
18. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
19. StumbleUpon – 48,000
20. Foursquare/Swarm – 25,000
21. Digg – 18,000
22. Delicious – 16,000
(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).
Key Points to Note:
Instagram has seen 32% growth in Australia over the past 2 months, now serving 5 million monthly Australian users.
Most social networks in the top 10 are retaining their user base. Smaller tier 2 and tier 3 networks slowly lose users over time as people concentrate their time on the main social networks.
There is still room for growth in Australia and we do have an appetite for new apps. Over the last year Tinder has gone from virtually no users in Australia to 1.5 million +.
Blogging is still a popular medium as WordPress and Tumblr still attract a significant audience every month. New users are signing up particularly students and business professionals looking for a basic/ free websites to collate their material.
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Statistics compiled by SocialMediaNews.com.au for May 2015.
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Stats courtesy: Vivid Social Research Division. Figures correct as of 31/05/15.